Macy LeBeau is a dynamic marketing professional with a strong foundation in consumer values and brand strategy, shaped by her studies at Bucknell University. She graduated with a BSBA in Markets, Innovation, and Design and a minor in Psychology. At Athletic Brewing Company, she worked on retention marketing across email, app push, and SMS- helping implement lifecycle flows and support campaign strategy. Prior to that, at Scrum 50, she contributed to strategic research and pitch development for clients like Linzess and Feeding America. Macy now brings her creative energy and analytical mindset to Craft & Art, supporting marketing efforts across a growing portfolio of emerging brands.