Capabilities

  • C&A helps emerging brands grow by offering a unified, strategic path to regional and national distribution. By bundling high-potential brands, we drive interest and incentives for distributors - backed by expert management to maximize visibility, volume, and value.

  • C&A leads the development, procurement, and execution of trade marketing materials, ensuring all digital assets meet retail standards. Through C&A, brands gain access to top eCommerce partners like BevStack, ReserveBar, and Bottlecaps - driving visibility and volume with expert support.

  • C&A shares ongoing insights into the evolving industry landscape, including trends in volume, value, category, channel shifts, legal updates, and mixology- helping partners stay informed and ahead of the curve.

  • C&A will support distillery performance by offering expert guidance on capacity planning, raw materials, supply chain security, risk management, and process optimization - ensuring efficiency, scalability, and long-term success.

  • Upon request, C&A will engage Paul Pacult for a professional product evaluation- at no cost to the brand partner. His insights will help guide key decisions around release timing, flavor profile, botanical blend, alcohol content, and overall product quality.

  • C&A manages distributor pricing with full transparency, offering expert guidance and proven strategies. From market-specific pricing structures to chargebacks, promos, and deal analysis, we ensure brands are positioned to grow profitably and efficiently.

  • C&A partners with distributors to develop strategic programs, pricing, incentives, key account plans, and depletion targets - all pre-approved by brand partners. We provide guidance, manage existing accounts, and open doors to national on- and off-premise opportunities to drive growth.

  • C&A ensures a seamless route to market by managing every step - from regulatory compliance and pricing to order fulfillment and payment processing- delivering efficiency and peace of mind for growing brands.

  • C&A builds a collaborative five-year sales strategy and annual operating plan with each brand partner. Together, we’ll align on promotional budgets, resource needs, and distributor goals. Regular reporting - including depletions, inventory, discounts, and monthly forecasts - will track progress against budget.

  • C&A helps partners reduce costs through negotiated contracts and the power of scaled purchasing. Brands can opt to source under the C&A umbrella, gaining access to preferred pricing across key categories like packaging, materials, and promotional items.

  • C&A hosts virtual and in-person planning sessions to align on strategy, share best practices, and solve challenges. These meetings will cover sales, marketing, operations, trade programs, pricing, and more- focusing on both current performance and future growth opportunities.